Greater Boston & North Shore

Founded in 1985, TODAY Real Estate has been a trusted name across Cape Cod, Martha’s Vineyard, the North and South Shores, Southern New Hampshire and the Lakes Region and Southern Maine; and in 2025 the company expanded into Western Massachusetts and Northern Connecticut. Originally a family-run business led by Jim and Terri Machnik, the company passed into the hands of their sons, Todd and Craig, in 2019. Continuing the legacy of their parents, Todd and Craig are committed to the values of hard work, exceptional service, and dedication to both clients and community, while adapting to today’s real estate landscape.

In a technology transformed industry, TODAY Real Estate is ahead of the curve. Recognizing the pivotal role of digital tools in real estate, TODAY Real Estate combines a traditional family approach with cutting-edge web-based technology. With a focus on innovation and a team of passionate, regionally-based sales professionals, TODAY Real Estate is poised for continued growth and success in the years to come.

Today’s real estate market demands a digitally empowered approach, and we have embraced it. From social media and targeted online advertising to advanced lead-generation strategies, we ensure our listing reaches the right buyers. Our use of the latest tools also helps us track trends, stay informed with up-to-date community data, and offer valuable insights, empowering client's to make well-informed decisions whether they are buying or selling.

Since all our associates are local, they possess in-depth knowledge of their communities, from schools and traffic patterns to the best local spots. This insider expertise enables us to tackle challenges head-on and deliver solutions tailored to our clients’ unique needs.

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Passionate About Community
Involvement

Cape Cod isn’t simply the place where we work. Rather, it is—in every sense—our home and community. It’s where we raise our families and live our lives.

We recognize how fortunate we are to be here. So it’s no wonder we’re committed to enhancing the well-being of our neighbors, promoting the vitality and preservation of this unique region, and supporting the safety and welfare of all Cape communities.

At TODAY Real Estate, our involvement takes many forms—from volunteerism to mentorship, committee and board work, coaching, and financial gifts. What’s more, the organizations we support are dedicated to a diverse range of worthy causes that directly benefit Cape Codders—including the fight against cancer, animal welfare, affordable housing, public safety, cultural enrichment, and career development.

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Careers Working at TODAY
Means Working Together

It’s a simple question: Why should you consider joining TODAY as a path to advance your real estate career?

The answer is surprisingly simple: Because of our collaborative sales culture that defines us.

At TODAY, our business model is based on teamwork and mutual respect that facilitate a helpful, supportive environment in which our sales force, sales managers and principals are motivated to provide unmatched client service for exceptional sales results.

Elevate Your Career With Us

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Greater Boston & North Shore